The collection which
is available exclusively at Selfridges of London, was inspired by Davido's hit single, "IF". It is part of the Selfridges’ Music Matters at Selfridges campaign.
Bosse Myhr of Selfridge, expressed his excitement over the collaboration......
“We are thrilled to be working alongside Davido and Orange Culture on this exciting project. Music is the lifeblood of culture and its effect on fashion is vast, this was one of the starting points of ‘Music Matters at Selfridges’. It’s so wonderful to have a brand partner who shares a similar vision.”If you are a fan of the musician and you want to get one of the clothes, be ready to shell out about 170 Pounds which is about N34,000 for a shirt.